Landing Page Redesign for an AI Platform
Designing a scalable, tech-forward landing experience to drive early engagement and communicate innovation.
Problem Statement
The original landing page lacked visual engagement and failed to communicate the platform’s AI-driven features effectively. Users were unclear about what Jobeyze offered, and there was no strong call-to-action to encourage signups.
Solution Statement
Redesign the landing page with a futuristic visual language, clearly explain the platform's AI tools, and strategically place CTAs to increase user interest and subscriptions—all while ensuring responsiveness and accessibility.
Collaborated with stakeholders and analyzed trends to guide UX and messaging strategy.
Mapped a clear content flow and created wireframes to define structure and CTA hierarchy.
Designed high-fidelity layouts in Figma and iterated responsive prototypes with client feedback.
Delivered a scalable, responsive design and assets that successfully launched as the platform’s pre-release page.
Project Overview
This AI-driven job platform provides tools like resume generation, interview prep, and job matching. I was brought in to redesign the landing page and create a first impression that felt trustworthy, innovative, and conversion-focused.
The page needed to educate users on the platform’s value, build interest before launch, and lay the groundwork for future expansion into a full site.
Role & Responsibilities
I helped lead the project from concept to launch and defining the structure, designing layouts, prototyping in Figma, and ensuring responsive behavior across devices.
I also established a visual system aligned with the platform’s futuristic branding.
UX Goals
The primary goal was to clearly communicate Jobeyze’s AI capabilities in a way that felt engaging and easy to understand.
Beyond clarity, the design needed to build trust and excitement among early users, setting a strong tone for the upcoming full launch. Another key objective was to encourage newsletter signups by making the value proposition immediately visible and compelling.
Lastly, the layout was designed with scalability in mind, ensuring it could easily evolve into a full multi-page website in the future.
User Research & Competitive Analysis
We started by reviewing similar job platforms and AI tools to understand design patterns, messaging strategies, and gaps in the market. Many competitors used vague language and cluttered layouts, making it hard for users to understand the product.
User feedback highlighted a need for clarity, simplicity, and immediate value. People were curious about AI features but wanted them explained in a straightforward, visual way. These insights directly shaped our approach to layout, content, and tone.
Design Process
The landing page followed a focused narrative that introduced the platform, explained the tools, and guided users toward action.
A bold hero section delivered the value prop up front. This was followed by visual breakdowns of the key tools (job matching, resume builder, interview prep) with brief, accessible copy. Illustrations and subtle motion added energy while keeping things usable.
I iterated in Figma, testing the layout across screen sizes to ensure consistency and responsiveness. The design balanced a tech-forward aesthetic with strong hierarchy and clear, action-oriented messaging.
Wireframing, Prototyping & Documentation
This phase focused on ensuring structural clarity, usability, and future adaptability. Wireframes were used to define layout logic and flow. Prototypes helped validate behavior across devices, while documentation supported ongoing scalability.
- Mid- and high-fidelity wireframes mapped content and structure
- Interactive prototypes demonstrated responsiveness and interaction
- Design notes documented key components and layout behaviors for future pages
Key Features
The final design used a modern, tech-forward aesthetic with custom illustrations and subtle animations to enhance clarity and engagement.
Content was organized for quick understanding, with clear CTAs guiding users to subscribe. The layout was fully responsive and performance-optimized for smooth interaction.
Goals
The project aimed to explain Jobeyze’s AI-powered features in a digestible, engaging way while encouraging visitors to subscribe for updates.
- Communicate the platform’s AI tools clearly
- Boost early subscriptions with strong visual hierarchy
- Set the tone for a full-featured, future-ready product
- Make the landing page responsive, accessible, and fast
Accomplishments
The landing page successfully launched and generated strong early traction for the product.
- Increased newsletter signups and early interest
- Positive feedback on clarity, design, and UX flow
- Established a design foundation for future pages
- Helped position the product as a modern, trustworthy AI solution
